Web & app designer · Alphen aan den Rijn

Less noise.Moreresult.

I design and build websites and apps. For clients, and as my own products. One point of contact for both design and development.

5 projects · 3 websites · 2 apps

My own work

What I build for myself

Alongside commissions I build for myself. A boat with a booking system, an app, an invoicing tool.

My own company · Alphen Aan BoordLive now

My own company: Alphen Aan Boord

Skippered boat trips along the Oude Rijn and through the Green Heart. I am the skipper, and I built the site and the reservation system behind it: from market research to the price that updates while you book.

About the project
Visit alphenaanboord.nl →
An Apex Corner productIn progress

My own product: Tuurtje, in progress

An invoicing app for self-employed people with a hands-on trade — hairdressers, gardeners, painters. You type what you did, Tuurtje makes the invoice: the right number, the right VAT, your house style. Not an accounting package, just the invoice.

About the project
Visit tuurtje.com →
How I work

My process

  1. 01

    UX research

    I start by understanding the needs, pain points and goals of the user through research, interviews and competitor analysis. No guesswork.

  2. 02

    UI design

    With clear insights I design interfaces that balance visual strength with functional clarity. Every pixel is a deliberate choice.

  3. 03

    Prototyping

    I bring designs to life with interactive prototypes and keep testing and refining until every interaction feels obvious and natural.

Samuel van der Hoek
About me

This isme.

I am Samuel, 20 years old, a web and app designer from Alphen aan den Rijn in the Netherlands. Alongside my business economics degree I taught myself design and programming. That combination of commercial thinking and technology became Apex Corner.

I work without page builders or templates. First I work out what a client actually needs, then I build something that works well and lasts for years.

I build with AI as a tool. That lets me design and develop as one person, with nobody standing between the idea and the result.

Tools & technologies

HTMLCSSJavaScriptTypeScriptNext.jsReact NativeSupabaseVercelClaude

Let's buildsomething good together.

Have a project in mind? I would like to hear about it.

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